If not immediately obvious from the image pictured above, the emblem contains three elements:
"A snowy mountain represents the field of play. The inverted maple leaf reflects Canada and the counterculture roots of snowboarding. And, a black diamond, the most badass run on the mountain."
In case it's a bit too minimalist for you in those images, the team also mixed in "90s-inspired gradients, 80s-inspired patterns and 70s-inspired typography" to produce clothing and colours like this:
As I'm now in my forties and well aware of my own lack of coordination, it's incredibly unlikely I'll be hitting the slopes anytime soon (although the last time I tried I literally hit the slopes - and a group of schoolchildren), but even I wouldn't mind one of these hats:
All in all it's another win from one of my favourite agencies.
See more on the project page.