Design strategy creates actionable plans to help encourage innovation, creativity and expansion of your business.
Although design strategy applies some of the principles associated with traditional design, I take a more holistic approach by:
Redefining the issues and approaches
Designing stronger, more complete and adaptable solutions
Integrating design thinking into the core of the company
Defining and strengthening relationships between people, processes and products
Encouraging innovation and creative thinking
What does it mean in practice?
Identifying what needs the products/services need to meet, and how to meet them (for example, I helped to create Japan's first tailor-made English language curriculum by identifying and balancing the needs of students, teachers, government officials and parents)
Creating actionable solutions from insights (for example, I led art direction, font choice and layout for Kumon Learning Therapy after a long period of research with potential users)
Prioritizing when and where products and services should be launched (identifying key areas and time frames)
Connecting design efforts to your business strategy (for example two previous clients - Loom and Mika - decided not to have on online presence, therefore design was focused on products, packaging, branding, marketing and point of sale for maximum effect)
A complete strategy design includes:
A detailed report covering the entire process (print and electronic copies - number of pages depends on the size of the company and the depth of the research)
An actionable plan in print and electronic formats
Ongoing consulting, training and design services (optional)
Workshops and meetings held at your office (optional)
Consulting via email and/or FaceTime/Skype
Time: A design strategy takes from 2 months to 1 year+ depending on the size of your company.
Cost: Design strategy packages start from ¥1,500,000 (one million, five hundred thousand Japanese yen).