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New logo & identity for Lufthansa

Lufthansa_new_logo

In case you didn't know, Germany-based Lufthansa is one of the world's leading airlines.

The airline has just released a new(ish) logo, identity, and livery for its fleet, done in-house and in collaboration with Martin et Karczinski (who have a lot of very nice work on their site).

I happen to think the result is gorgeous, but not everyone agrees.

The crane logo has been refined, its circle trimmed a little, and the wordmark tidied up. They're subtle changes, but if you look at the before and after images, they make a very nice, stylish difference.

Lufthansa_new

But it seems it's the livery that's bothering a lot of people, namely because the 'iconic' yellow colour has been removed.

Here's the old livery (yellow intact):

Lufthansa_livery_old

And here's the new (sans yellow):

Lufthansa_livery_new

I think that's beautiful. I love how they've removed the stripe and the grey bottom to the plane. It's cleaner, more stylish, and to me looks like a premium airline.

Overall, this is a wonderful upgrade to an already great identity.

 

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