Goodbye to an old friend who's been stealing my money
How to turn a commute into a fun workout

New logo & identity for Lufthansa


In case you didn't know, Germany-based Lufthansa is one of the world's leading airlines.

The airline has just released a new(ish) logo, identity, and livery for its fleet, done in-house and in collaboration with Martin et Karczinski (who have a lot of very nice work on their site).

I happen to think the result is gorgeous, but not everyone agrees.

The crane logo has been refined, its circle trimmed a little, and the wordmark tidied up. They're subtle changes, but if you look at the before and after images, they make a very nice, stylish difference.


But it seems it's the livery that's bothering a lot of people, namely because the 'iconic' yellow colour has been removed.

Here's the old livery (yellow intact):


And here's the new (sans yellow):


I think that's beautiful. I love how they've removed the stripe and the grey bottom to the plane. It's cleaner, more stylish, and to me looks like a premium airline.

Overall, this is a wonderful upgrade to an already great identity.



Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)