Motivation for minimalists
Don't discourage kids from taking up design

New brand identity for Polaroid Originals

Polaroid_originals_collectors_cards

Now that you see far more people taking pictures with their phones than real cameras, it's nice to see interest in something refreshingly nostalgic, yet still perfectly functional.

I thought that Polaroid had stopped producing cameras, which it kind of has but hasn't. In short, I don't completely understand what Polaroid does or doesn't do nowadays, but this article on The Verge gives a good explanation of how the Polaroid instant camera came, went, and came back again.

Polaroid_Originals_logo

The new brand is Polaroid Originals and the logo is lovely. It's obviously recognizable as Polaroid, and the colours have been used in a clever way to evoke the classic Polaroid picture. The use of uppercase and lowercase and the spacing of the letters in the two words jarred a little at first, but now I really like how the entire logo has been put together.

And now, just because it's absolutely splendid, look at some of the research material the design team went through:

Polaroid_originals_research

You can spot the new Polaroid logo in there, too, which hints more towards the digital direction the company is taking, and also a feast of Swiss design-looking beauties from the past.

All this has got me thinking about dusting my old Polaroid camera off and maybe getting my kids to take some snaps.

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