A fun "eye test" for designers
Seaside House by Shinichi Ogawa & Associates

New logo and on-air look for BBC Sport by Studio Output


I probably look at the BBC Sport website every day, and I hadn't noticed it had changed. Before you think I'm criticising, I'm not - I think it's a good thing.

The BBC has long championed simplicity and legibility with its branding, and that's brilliant. Probably the main reason I didn't notice the change is that it's minimal on the website. The on-air portion - which living in Japan I don't watch - looks wonderful.


See much more, and the story behind it, on the Studio Output project page.


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