A fun "eye test" for designers
Seaside House by Shinichi Ogawa & Associates

New logo and on-air look for BBC Sport by Studio Output

Bbc_sport_logo_2

I probably look at the BBC Sport website every day, and I hadn't noticed it had changed. Before you think I'm criticising, I'm not - I think it's a good thing.

The BBC has long championed simplicity and legibility with its branding, and that's brilliant. Probably the main reason I didn't notice the change is that it's minimal on the website. The on-air portion - which living in Japan I don't watch - looks wonderful.

BBC_Sport_on-air-look

See much more, and the story behind it, on the Studio Output project page.

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.