Late to the multipotential party
Jasper Morrison for Maruni

Funny, useful, beautiful, and inspiring


What have the words in the title got in common?

According to an interesting study conducted by Fast Co Design, they're the four essential ingredients for producing emotionally compelling content. And why the picture? Because the article says that British brand Rude Health hits all the sweet spots with its advertising.

In a world where people are literally turning away from traditional advertising, companies that can amuse, help, amuse, appeal to the eye, and inspire are more likely to lure loyal customers.

The article's a really good read.



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