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Kaibosh branding, identity and store concept by Snask

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Swedish design studio Snask produces some brilliant work, and their branding for Norwegian eyewear brand Kaibosh is no exception.

Built around a bold, blue template with thick lettering and an eyelash icon, the design is a welcome departure for the usual direction for all things optical.

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Coupled with the 3D renderings of the icons and letters that Snask does so well, the identity is irreverent without being clichéd and playful without being silly.

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The bold blue is complemented by a pastel palette that creates an inviting and lovely identity. Overall, pretty bloody wonderful.

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