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Kaibosh branding, identity and store concept by Snask


Swedish design studio Snask produces some brilliant work, and their branding for Norwegian eyewear brand Kaibosh is no exception.

Built around a bold, blue template with thick lettering and an eyelash icon, the design is a welcome departure for the usual direction for all things optical.


Coupled with the 3D renderings of the icons and letters that Snask does so well, the identity is irreverent without being clich├ęd and playful without being silly.


The bold blue is complemented by a pastel palette that creates an inviting and lovely identity. Overall, pretty bloody wonderful.