I'm guessing I don't need to tell you which company the logo above is for.
The Nike Swoosh is among the most recognizable logos in the world, and it's also one of the simplest.
Simple, minimal designs remain popular because they've been proven to work. It's no coincidence that some of the biggest organizations on the planet have simple logos, and here are five ways a minimal logo can help your brand.
1) It's easy to remember
This is exactly what you want in a logo.
As a quick exercise to demonstrate this, think of a few logos you see pretty regularly - McDonald's, Coca-Cola, Apple, Toyota, Firefox, etc. - and try to draw them from memory.
The easiest to recall are generally the simplest.
2) It's easy to resize - and still be recognized
Your logo will be used across media, which means it will be resized. Having fewer details makes this a lot easier and means your logo is always recognizable.
As an example, here's the Apple logo resized:
Whatever size it is, it's still clearly the Apple logo.
3) Colour doesn't matter
When your logo is simple and easy to recognize, the use of colour becomes less important.
Although this might not be as important for printing as it used to be (especially in terms of cost), there are other factors to consider.
If you want to use different packaging for products, for example, your original logo colour might not work. Being able to make a monochrome version removes any problems.
Having a monochrome version of your logo also makes it a lot easier for colour blind people, or others with a vision impairment, to see and recognize.
4) It ages well
Keeping something minimal means that it isn't affected by trends or styles that come and go.
Consider this: the Coca-Cola logo hasn't changed much in over a century, and remains one of the most recognizable logos on the planet.
Or how about the Bass logo, which is even older (and the world's first registered trademark)?
5) It's easy to reproduce
The simpler a logo is, the simpler it is to reproduce.
This makes it easier to use your logo on your website, social media pages, promotional items like business cards, packaging and on any products you might want to produce.
In fact, one of the main requests and concerns I hear from clients is that they want a logo that's easy to reproduce.
So there we have it - five proven ways a simpler logo can help your brand. Why not give it a shot in 2017?