Pantone has announced Greenery (PANTONE 15-0343) as Colour of the Year 2017, and a wonderful colour it is.
Expect it to be gracing logos, signs, logotypes and lots more as people go for a fresh, natural look. As the website explains:
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.