A couple of days ago Seth Godin wrote about looking for the trick, by which he means our obsession with trying to find easy ways to do hard work.
It's something I wrote about a couple of years ago: Stop looking for hacks. Do something properly.
At that time, I wrote:
Tricks are just that: ploys, schemes and scams. They're not a great basis even for somebody taking casual exercise, let alone somebody trying to build a brand or raise kids. Shortcuts involve missing out on lots of things that could mean the difference between success and failure, and novelties aren't designed to last.
I've believed it for a long time and I still believe it.
Seth Godin concludes that "the trick-free approach is the best trick of all", and I couldn't agree more.
That's why we never offer our clients tricks. We show them the enormous benefits of putting in the hard work and covering all the bases, like:
- Customer satisfaction and loyalty
- Brand recognition
- Creating a strong, flexible brand and consumer base
- Increased sales
- Much more efficient use of time
- Greater creativity
- Increased motivation
- Clear, effective goal-setting
If you're looking to improve any, or all, of these things, get in touch - we'd love to help.
No tricks, I promise.