Yes! The Rijksmuseum in Amsterdam is encouraging people to sketch the artwork displayed in the museum rather than snapping photos and not really looking. They'll even provide you with a pencil and sketch book.
From the website:
"In today’s world of mobile phones and media a visit to a museum is often a passive and superficial experience. Visitors are easily distracted and do not truly experience beauty, magic and wonder. This is why the Rijksmuseum wants to help visitors discover and appreciate the beauty of art and history through drawing, so #startdrawing!"
Almost every project we work on begins with a pencil and sketch book, so we're very happy to see something like this!