South Tyrolean Alps by Lukas Furlan
Hayama no mori by Kengo Kuma

New logo for Internazionale Milano

To be honest the logo hasn't really changed and the only reason I'm mentioning it is this awesome press release.


Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever. Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri ("The Black and Blues"). In terms of Inter. The team that makes your heart beat faster.

A picture is gradually filling your mind, right? First a few simple lines, then circles come together and finally a star. It is starting to take shape. "It" is our new logo, now part of our team. Our "corporate identity" to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been. Imagine it. Then look at the new logo. You'll notice they're much the same.


Imagine it. Legendary.

You can see the logo on Brand New.