Following some technical difficulties, my new book Branding strategies is available on the Kindle store.
As the name suggests, it's about branding design, and aims to give people a clearer idea of what’s involved - and how you can be more involved - and offers some different ideas or ways of thinking.
Inside, you’ll find things like:
How to avoid being invisible
How user experience can shape the success of your business
Effective ways to get noticed
PR problems and how to avoid them
Designing to get noticed
The importance of customer service
Using stories in your branding
Branding on a budget
The book is divided into 22 sections, meaning you can either read straight through or pick and choose the parts you’re interested in.