Build, design and promote your brand
Brand Glue is a branding, design & communication course for those building their own brands or looking to know more about the branding and design process.
Based on years of practical experience and a professionally developed spiral curriculum, the course covers everything from choosing a name to packaging and design. It's delivered in modules as a self-study program or directed course with additional training. The first module starts with helping you to discover and develop your niche.
The course is delivered by distance learning and includes workbooks, videos, podcasts and optional personalized training and lessons.
Brand Glue DIY is designed for small businesses and entrepreneurs interested in learning more about branding and how they can apply it to their own business.
The program is split into three main modules based on the aims of the course: branding, design and communication.
Each module builds on the previous one with practical advice and training, although modules may be bought separately and studied in isolation.
Developing a niche
Naming your brand
Developing a brand identity
Your brand image
Choosing the most effective promotion strategy for your business
Brand identity design
Web design & layout
Brand language & tone of voice