Key concepts in sustainable design
What exactly is sustainable design and why should you pursue it?
Moreover, what positive impact can it have on your business?
Here are some key concepts:
Low-impact materials
Sustainable design utilises non-toxic, sustainably produced or recycled materials as much as possible. As these tend to use less energy to process, you'll be saving more than the planet.
Energy efficiency
Linked to the above, you should be looking into manufacturing processes and products that require less energy. Even better, look at processes that allow you to use waste to power your production, or at least part of it.
See if you can put the waste products to use elsewhere.
Quality and durability
You should be looking to do this anyway: a decent product wins you loyal, repeat customers. It stands to reason that longer-lasting, better-functioning products have to be replaced less frequently.
Design for reuse and recycling
This is a key concept in my Total Design concept (which I won't bore you with again here). Don't just design something to fill its immediate purpose, design from the point of view of its entire life-cycle.
Such commitment will not go unnoticed.
Biomimicry
Do you think you can design a better system than Mother Nature has come up with. No? Then draw inspiration from the finest design you're likely to see.
Think local
Sourcing local, renewable materials not only cuts down on transportation, but also stimulates your local economy and can lead to new, beneficial partnerships.
In short, thinking about sustainability is not just a cuddly thing to add to your marketing campaign; it can greatly improve the long-term prospects of your business and the world around us.