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07 January 2012

New book available for pre-order: get a FREE copy

As I am putting the finishing touches to my book, A complete guide to creating outstanding press releases, I can now offer it available for pre-order.

It will go on sale for ¥1,000 (yen) with 50% of proceeds going to the Japanese Red Cross earthquake and tsunami fund, so you'll be getting a hopefully useful resource and supporting a great cause into the bargain.

GET A FREE COPY

Fancy a free copy?

Continue reading "New book available for pre-order: get a FREE copy" »

06 January 2012

Is txt spk klg rdg & wrtg?

The less we read well-thought out, well-written long-form writing, the more likely it is we will no longer learn how to write well.

- Stephen Tiano

In a recent article, book designer Stephen Tiano discusses the possibility that short-form reading and writing is killing our taste for reading books and, perhaps worse, destroying our ability to write well.

So is text speak killing reading and writing and, if so, why and what can we do?

The rise of txt spk

The proliferation of mobile devices and the seeming need for instant gratification and constant communication has led to text speak becoming something of a lingua franca, especially among younger, more regular users of such devices.

Early versions of mobile phones (and even pagers - remember them?) had small screens and limited memory, rendering abbreviations useful and, perhaps, necessary. Hence the rise of overused and often impolite phrases and symbols like <3 and WTF.

Smartphones, tablets and other portable devices now allow for clear, elegant and grammatically correct communication, so why is text speak still growing and why should we care?

WDYM?

Whether we like it or not, text speak has been introduced to many people as an acceptable form of communication.

It is acceptable because it is widespread and it is how groups of people choose to express themselves.

There are even websites, like this one, dedicated to archiving examples.

It can still be used to save time and convey messages in a simple manner, but its simplicity both produces and masks the problems with it.

Some people are now becoming so used to reading and writing in this truncated form that they are unable to produce grammatically correct, intelligible writing.

Some also no longer have the attention span for reading books or even articles longer than a few paragraphs.

I occasionally receive inquiries and questions from students and remain shocked by how many times I read things like 'wud', 'shud', 'TIA' (thanks in advance), and 'u' in what should be business-like correspondence.

Outdated?

Is an insistence on correct grammar and spelling an outdated eccentricity? Should we let text speak take its place?

No. Absolutely not.

The ability to write well is a gift, and we should cherish it, nurture it and never give up on it.

I am not such a Luddite that I cannot recognise that text speak has its place, but we should not allow it to supplant correct, beautiful writing.

Furthermore, we should not allow it to kill our desire to read and savour such writing.

It would be a very sad day if well-written books no longer excited and fired the imagination of readers.

22 December 2011

6 simple tips for overcoming writer's block

Writers-blockAnybody who writes, either professionally or for pleasure, knows the feeling: you sit down to write, but the words don't come.

Writer's block can strike at any time and it can be a pain.

Instead of sitting there and getting increasingly frustrated, try one, two or all of these tips - and feel free to share your own.

 

1) Set plans and stick to them

I've recently decided to make Friday's posts about writing. which means that every Friday I need to come up with something on this theme. A schedule can help because it gives you a structure to work from. (I know today is a Thursday, but I've posted a day early due to Christmas.)

It can also help chronic procrastinators.

 

Continue reading "6 simple tips for overcoming writer's block" »

21 December 2011

A complete guide to press releases: 50% to charity + how you can help

I am currently finishing up my book 'A complete guide to creating outstanding press releases' and hope that it will be ready for sale in January, as scheduled.

I have decided to release it as an ebook, downloadable in PDF format, for two major reasons:

  1. I want to donate at least 50% of the proceeds from the sale of the book to the Japanese Red Cross Society to help the reconstruction efforts in Japan following the earthquake and tsunami. To be able to do this, I needed to keep costs to a minimum and be able to control the sale and distribution of the book.

  2. It makes it much easier to distribute. I will hopefully publish books in the traditional way in the future, but I wanted this book to be available instantly in an electronic format that means it can work in conjunction with the optional online learning course which will accompany it.

How you can help

I don't really like asking people to buy my stuff because I believe in letting people decide without any pressure. If you are not interested in the book, don't buy it - please don't feel under any obligation to part with your money. If you would like to support the people affected by the earthquake and tsunami, but don't want the book, I hope you will consider making a donation.

If the book interests you and you think it would interest people you know (perhaps your clients, friends or readers of your website) please help me spread the word. I genuinely believe the information in the book and the accompanying course will help people with a major part of their PR.

If you write for a publication or blog and you think your readers would be interested, please drop me a line and I can forward a sample or full copy for review.

Thanks for your support.

In case this is all news to you, the book covers every aspect of creating outstanding press releases and ensuring they get noticed, from what to do before you start writing to deciding on tone, length, style and images, audience targeting, media targeting, alternative press pack ideas, following up once the press release has been sent and much more.

13 December 2011

Power PR: Press Releases

Power-PRI have revised the title for my forthcoming book to 'Power PR: Press Releases' (as you may already have noticed).

The aim of the book is to help people create outstanding press releases and ensure that they get published and noticed.

Topics include:

  • Media targeting
  • Audience targeting
  • Style
  • Content
  • Length
  • Image
  • Format
  • How and when to make contact
  • Dos and don'ts

The book also contains a number of activities to help create great press releases and there will be an optional course to accompany the book, including:

  • Case studies
  • Free editing, proofreading & drafting advice/help
  • Additional activities
  • Optional ongoing services

The book will be available in January 2012 in ebook format.

If you would like to reserve a copy, or receive a free sample, please email me at: richard at storm-from-the-east.com with the subject 'PR book'.

Thank you!


editor@storm-from-the-east.com


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