Learn about branding, design and promotion - for free - with our new course: Brand Glue. Starting from the end of January 2016.

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Go shopping online at the SFTE store

Click here to visit the store

We've opened an online store using Big Cartel to make it easier for you to order goods. Please have a look, mention it to your friends, and spend like there's no tomorrow! ;-D

Shipping costs will be added soon for those ordering from outside Japan. For those in Japan, it's free!


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We're a small Tokyo-based studio working with businesses, schools and nice people around the world. Our projects include brand alignment, education, writing, editing, graphic design, and promotion.

People we've worked with include:

Audio-Technica, Panasonic, Kumon, Facebook Japan, Creativeman, Sri Lankan Air, Wired, [and many more].

Get in touch to hire us, ask us a question or share something:



Brand Glue
Writing & editing
Graphic design & illustration


Brand Glue (course)


This is our blog, where we talk about branding, design, architecture, marketing and things we like. We're planning a print publication in 2016.


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How to respond helpfully to a "make the design pop" request

Act in good faith, or don't act

Bad habits that destroy productivity and motivation

Brand Glue coming soon

Copywriting: Getting noticed the right way

Introducing our new logo

Happy New Year!

Neo smartphone by NuAns

Yves Behar's surf shack at Design Miami

storm from the east / Japan.


© storm from the east 2006-2015