Toyota announces launch of Etios in India
Toyota has announced a concept version of the Etios, a compact car newly developed specifically for the Indian market. Toyota Kirloskar Motor Private, Ltd. (TKM) is showing the concept car at the 10th Auto Expo automobile show in New Delhi, which runs until January 11.
The Etios is aimed at family users in India's rapidly growing automobile market and to make the car as affordable as possible for potential customers, local parts will be used to reduce costs. Etios chief engineer, Yoshinori Noritake, said that part of the development process including him personally visiting "many Indian cities and homes to learn the market and to hear from the consumer directly."
TKM plans to produce the Etios from late 2010, aiming at annual sales in India of 70,000 units. The company also plans to introduce the third-generation Prius hybrid in India in 2010, along with the Prado SUV.
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