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18 January 2010

imm Cologne 2010: Brühl

Powder by Brühl Brühl has made a wholehearted commitment to eco-protection. The company is the first German upholstered furniture manufacturer to be awarded the "Blue Angel" - the reward for the years of intense effort the company has invested in ecology and sustainability.

At the imm cologne, Brühl will be presenting new evidence of its commitment by launching covering fabrics made of bamboo fibre. Such a concept obviously strikes a chord with consumers: a recent survey by tns-Infratest/Emnid shows eco-aspects play an important role in the purchase decisions of every fourth German with a net income of up to 1,500 euros. That's sales potential nobody can afford to miss out on.

Other designers, brands and newcomers who are willing to shoulder responsibility for our environment will be showing their wares in Cologne from 19th to 24th January.

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