naoLoop Loft

The latest in a line of innovative products from Naolab is the naoLoop Loft, a storage system based on the company's staggeringly useful naoLoop. Like all Naolab products, the beauty is in the use: yes, they look great, but they are designed to be used – and quickly become indispensable.

naoLoop Loft is a 'stealth organizing device' for storing your important stuff and as it is wall-mountable, it not only keeps things from cluttering the floor or work surfaces, it also keeps them in view. Available in uncoated stainless steel and three colours (black, white and green), naoLoop Loft comes with built-in hooks, which, like everything else they make, means that is designed to put to use immediately.

If we seem a little ebullient about Naolab, it's because we love what they do. Consider some of Dieter Rams' guiding principles for what makes good design: innovative, useful, aesthetic, honest, as little design as possible, and then take a look – even better, use – items like the naoLoop. If that seems like lofty praise, we simply invite you to get and use some of their products and find out for yourself.

naoLoop Loft, and other Naolab products, are available at the Naolab Shop.