Romaine Reid Wins Next Generation Talent Competition

Panasonic has announced that Romaine Reid is the winner of the second Next Generation Talent competition (www.nextgenerationtalent.co.uk). A design student at Ravensbourne College of design and communication, Romaine's video entry was crowned best advertisement for Panasonic's G10 Viera with freesat HD Home Hub TV, the next generation of home entertainment.

A panel of nine online creative experts, from sites like CNET and The University Blog, shortlisted two ads from the unprecedented number of entries, but the ultimate decision was made by the public who voted for their favourite ad.

John Dixon, head of Brand Communications at Panasonic UK, comments: "Romaine's entry creatively captured the unique benefits of the new generation of Panasonic HD TV in the most innovative way. We would like to congratulate Romaine on his outstanding achievement and thank all of our entrants for participating and making Next Generation Talent such a success.”

Romaine's ad will be showcased on national television as well as on www.panasonic.co.uk. In addition, Romaine will take home over £2,500 in Panasonic gear and have his portfolio reviewed during a two week work placement at one of Panasonic's top creative agencies where he will have the opportunity to learn from the very best in the business.

Romaine Reid says about his winning entry: "I wanted to show off the great features and benefits of each product within Panasonic's HD Home Hub series. From a variety of colours, to High-Definition footage, films and family events which can be captured with the camcorder. I wanted the advert to be fast paced, theatrical and exciting for the viewer to watch. I hope this message translates into the fun experience people can have with the products on show. After all... Everything Matters."

And here is the winning entry: