Next Generation Talent: Choosing Creativity over Finance
The financial industry has taken a huge hit this year, but new research has revealed the impact the credit crunch will have on the future of banking careers. Nearly half (42%) of 18-24 year-olds think that more students are now choosing the creative industry and less are choosing a career in banking in light of the current economy, compared to just 1 in 10 (12%) who disagree with the statement, according to a study commissioned by Panasonic and the Next Generation Talent programme.
Young people ‘lose interest’ in finance while creative industry surges
As one of the financial capitals of the world, the London financial industry could be looking at a tough future without interest from students in the UK . Examining some of the reasons why students may choose the creative industry over banking, the research found that 40%of 18-24-year-old Brits believe that the creative industry offers a better variety of work and 43% said it was more mentally stimulating work. Twenty-one percent of those surveyed under 35 believe that students choose the creative industry as it can lead to long-term economic security.
70% of British students worried about finding a job after graduation
The research also revealed a worrying, but not unexpected, leaning that students are very concerned about finding any job after graduation. Seventy percent of students surveyed reported being worried or very worried about post-grad job hunting. Of the students surveyed in London , a staggering 83% voiced concern. Only 2% of students in the UK surveyed have already secured a job for after school.
But it’s not all bad news, particularly in East Anglia where 37% students reported being ‘not really worried’ about finding a job after graduation. There’s potential for the region to become the new hub of the creative industry, as 86% of the students surveyed in the east would consider a career in the creative industry in the current economic climate.
John Dixon, head of brand advertising at Panasonic comments:
“In a recession such as this, it’s natural for students to look at the career options that are going to work for them in the long term. The outpouring of students interested in the creative industries really spoke to us. We launched the Next Generation Talent programme to further develop these students’ aspirations and so far we’ve been really impressed by the amount of creativity and professionalism coming from UK students.”
Next Generation Talent is an initiative that asks students in the visual, media and advertising fields to put their creative skills to the test and produce a TV advertisement promoting the next generation of high definition home hub entertainment products from Panasonic. The winner will receive fantastic career development opportunities and expert advice, including a two-week work experience placement with one of Panasonic’s creative advertising agencies, the chance to run the advert live on television, a review of their portfolio and a range of Panasonic gear.
All entries must be submitted to http://nextgenerationtalent.co.uk by 26th June 2009. A panel of expert bloggers and advertising creatives will then be selecting a shortlist for the public to vote on and the winner will be announced on 18th September 2009.
Next Generation Talent can also be found on:
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