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06 June 2007

London 2012 Logo

2012olympics

Does anybody like the logo for the 2012 Olympic Games, to be held in London? Judging by the reactions in the press and on various websites, those who do like it are keeping very quiet. Developed by Wolff Olins, the logo is apparently 'modern and will be dynamic', although I can't help thinking it was lifted from a 1980's breakdance poster. Oh, and just in case you hadn't noticed, the official website helpfully informs us that the 'new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.' To be fair, however, a logo for an event like the Olympic Games must be a nightmare to design as it needs to appeal to an incredibly wide and diverse audience. You never know, it might just grow on us.

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