Nice look, shame about the name.
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|Work / Consulting, design, learning and brand development|
The freelancing world is full of tales from clients from hell, ranging from those who don't pay or want everything incredibly cheap, to those who don't seem to have a clue what they want and are forever changing their mind. There's even a website dedicated to them.
The truth is that client from hell tales are often cases of misunderstanding, so here are five things you can do to not only avoid being pegged as an awful client, but also to ensure your project is completed successfully.
A fantastic identity for a brilliant organization.
Okay, the title is a bit blunt, but I'd like to explain why.
I receive a lot of press releases from designers about projects, events and awards, and I used to try to share as many as I could. Regular readers may notice that's not the case recently. So what changed?
I earn part of my living by editing and, given my involvement in design, I love to help designers produce written work that matches the standard of their designs. The problem is, many of the press releases and promotional materials I receive aren't up to scratch, and I can't afford to edit for free. The result is I don't share many of the projects I want to, and that's a shame.
But this post isn't intended as a rant - I genuinely hope it can be helpful - so here are a few of the main problems I notice with the materials I receive, and how using an editor can solve them.
懐かしい。This takes me back - it's one of the first CDs I bought in Japan.
Designspeak: "Ethereal visual indentity."
Translation: "Looks a bit like one of those new-age tattoos."
Designspeak: "Bold new direction."
Translation: "This was the only thing we could think of and we can't believe the client went for it."
If you think somebody's nicked your logo, you might be right. LogoThief documents logo rip-offs so the viewer can decide if it's a coincidence or a copy.
What would a city designed for the blind be like?
I also write the occasional useful book.
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I'm a writer, designer and educator living in Tokyo.
© storm from the east / Richard Knobbs