storm from the east

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Happy Monday: I run to live

» Fun, Happy Monday

Sophie Radcliffe

I loved the article I Run to Live by Sophie Radcliffe on the Sidetracked website. I'd also love to run near Mont Blanc someday. For now, enjoying a view of Mt Fuji on my runs isn't exactly a bad alternative.

Introducing Field Notes

» Field Notes, Studio, Writing

A fresh start

We've talked about making a magazine for ages and now we have: Field Notes.

The idea was to make something that we'd love to read, which seemed difficult at first as our interests span design, food, sport, cooking, bikes, crafts, music, books, survival tips, writing, fashion, language, nature, decluttering, illustration and loads more besides. Then we figured that's exactly the kind of thing we'd love to read - and other people agreed.

Continue reading "Introducing Field Notes" »

For every solution there's a problem

» Branding advice series, Inspiration, Writing

Criticizing is easy, and so is using negative language.

The worrying part is that you could be using wording with negative connotations without realizing it. You could be implying that there's a problem (a negative) by saying that you offer solutions (a positive). Sadly, this could put potential clients subconsciously on the defensive and affect the dynamics of your working relationship.

Continue reading "For every solution there's a problem" »

±0 Earphone series イヤホンシリーズ

» Design, Japan, 日本語, 音楽
±0 Earphone series イヤホンシリーズ ±0 Earphone series イヤホンシリーズ





±0 have introduced new budget earphones based on traditional Japanese colours. ±0 website.

Kenji Ekuan 1929–2015

» Design, Japan


Hugely influential industrial designer Kenji Ekuan, whose iconic works include the Kikkoman soy sauce bottle, the Komachi Shinkansen (Bullet Train) and the Narita Express train, has died aged 85.

Continue reading " Kenji Ekuan 1929–2015" »

Eddy Merckx Eddy70

» Bikes


To celebrate Eddy Merckx's 70th birthday, Eddy Merckx bicycles is releasing the Eddy70 (above). The steel beauty harks back to the time when the Belgian legend ruled cycling and only 70 will be made, each personalised and each costing a cool $17,500.

I've already ordered mine.*

* That's a big, big lie.

Tangible results of positivity for client work: editing

» Branding advice series, Work, Writing

He has a right to criticize, who has a heart to help.

~ Abraham Lincoln

I recently did some editing for a client and was very happy to hear my help had led to increased collaboration between employees and the development of new products. He said my positive approach to the job had rubbed off on him and attributed that to the great reception his work had received.

It's easy to see client work as one project after another, especially when you're trying to pay the bills, and that's a shame. Even if you're editing one paper for a first-time client, it's far better to be positive and look to build a relationship rather than just correct some mistakes.

Continue reading "Tangible results of positivity for client work: editing" »

The digital Moleskine

» Culture, Design


Ooooooh. Moleskine has teamed up with Livescribe to produce a notebook that allows you to draw naturally - pen on paper - and save the results digitally. I repeat: oooooh.

Rural Design Architects

» Architecture, Green Designs


I recently came across the work of Rural Design Architects and it's beautiful. See for yourself.

Matthieu Ricard: How to let altruism be your guide

» Happy, TED Talks

What is altruism? Put simply, it's the wish that other people may be happy. And, says Matthieu Ricard, a happiness researcher and a Buddhist monk, altruism is also a great lens for making decisions, both for the short and long term, in work and in life.

Did you know that you can retrain your brain to become kinder and more altruistic?

Positivity from design

Hello. こんにちは。¡Hola!

We provide design, editorial, educational and branding services to companies, schools and individuals with one goal in mind: creating positive results.


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Hello. storm from the east is a branding, design and communication studio based in Japan.

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